According to a report by Sparks& Honey, a New York based marketing company, Generation Z spends almost 41% of their time out of school on computers and mobile devices.
Gen Z is the age bracket that follows the millennial generation and applies to any person born after the year 1996, according to the Pew Research Center.
Another young entrepreneur is Tiffany Zhong, 20, who named her consulting firm Zebra Intelligence, because, she says, Gen Zers are“not black and white.”.
Simonetti says the most surprising result from the survey is that Gen Z respondents“did not seem to feel that music was something that was supposed to be free or that they were entitled to in that way.”.
In fact, according to a report by FullScreen Media, Gen Z views digital video/short-form clips almost six times as much as traditional publishers/blogs.
Indeed, Millennials and GenZ don't view offline and online shopping as two separate entities; they want to combine digital and physical shopping into an improved shopping experience.
Regarding photos in traveling, Z Generation who takes more than 50 photos a day accounts for 25% globally and 19% in Japan, and 40%(28% in Japan) says that they post and share photos on SNS.
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