Today, digital advertising revenue accounts for 36 percent of the New York Times' advertising revenue and 70 percent of Forbes'.
此类平台的所有人一般会通过数字广告(包括一些大品牌的主流广告)来创造利润。
The owners of these platforms generate profit through digital advertisements, which often include mainstream adverts from major brands.
数字广告和营销服务收入2.045亿美元,占其广告和营销服务总收入的48%。
Digital ad and marketing services revenue came to $204.5 million, or 48% of total ad and marketing service revenue.
相反,黑莓将使用各种社交策略和数字广告来“追踪他们寻求信息的地方”,威尔逊说。
Instead, BlackBerry will be using a variety of social tactics and digital advertisement to"go after them where they go for information," Wilson said.
Levine说,他并没有将Facebook和谷歌在数字广告中的主导地位视为不可逾越的双寡头垄断。
Levine said he doesn't see Facebook and Google's dominance in digital ads as an insurmountable duopoly.
当其他形式的传统媒体在减少时,户外数字广告却在增长,这使得它成为解决方案商业模式的核心。
While other forms of traditional media are declining, out-of-home digital advertising is growing- making it central to the solutions business model.
在2013年,Facebook的全球数字广告收入为5.8%,而这一数字可能在年底达到8%。
In 2013, Facebook made up 5.8 percent of worldwide digital ad revenues, and this number could reach 8 percent by yearend.
技术支持的创新(如数字支付)、超本地物流、分析驱动的客户参与以及数字广告可能会支持该行业的增长。
Technology enabled innovations like digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements will likely support the growth in the sector.
报告写道,今年超过三分之二的数字广告支出将流向移动设备广告,共计超过870亿美元。
More than two-thirds of spending on digital ads this year will be dedicated to ads on mobile devices, eMarketer said, totalling more than $87 billion.
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