The long-awaited completion of Google's $3.1 billion purchase of DoubleClick will kick off a new online advertising battle that may rage for years to come.
Adservers constitute the core of DoubleClick, which help promoters, advertisers and advertising networks address users with targeted internet advertising.
谷歌于2008年4月宣布收购DoubleClick并于2008年3月完成交易.4。
Google announced the acquisition of DoubleClick in April 2007 and completed the deal in March 2008.
Org页面使用网络信标,与DoubleClick进行通信,以了解我们广告活动的有效性;.
Org pages use clear GIFs which communicate with DoubleClick to understand the effectiveness of our advertising campaigns;
使用DoubleClick是为了更方便和轻松地使用我们的网站。
The use of DoubleClick is in the interests of convenient and easy use of our website.
The FTC stated that"After carefully reviewing the evidence, we have concluded that Google's proposed acquisition of DoubleClick is unlikely to substantially lessen competition.".
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