Rubicon's executive chairman Mike Coates, formerly campaign chair for television personality Kevin O'Leary's aborted leadership bid, is supporting Mr. MacKay, but has no formal role.
Ad-automation firm Rubicon Project does 100 billion advertising transactions per month and had revenue of $56 million in the first nine months of 2013.
The proteins--Rubicon, Beclin 1, ATG5 and ATG7--are better known for their roles in a related cell pathway used to recycle unneeded and unwanted cell components.
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