The sales ratio of the device business in the car electronics OEM business increased to about 40% in fiscal 2009 from approximately 10% in fiscal 2007. The growth in the device business substantially contributed to expanding the car electronics business.
Capacitors that can operate at higher temperatures are demanded in the field of car electronics, for example, in response to increasing temperatures around parts, which result from the installation of parts at higher densities while seeking comfortable interior spaces, control and safety.
Utilizing the Sojitz networks, the company will not only expand sales in Europe and Asia as well as those in Japan, but will also aggressively enter into new fields such as car electronics, where increased demands are expected throughout the world.
Responding to the market requirements, this strategic alliance will combine Konica Minolta's roll-to-roll method flexible panel manufacturing equipment and production technology and Pioneer's achievement in OLED panel mass production and market rollout and its car electronics OEM business know-how. In entering into the agreement today, the companies expect that the joint venture will be able to provide lighting with new values for customers.
Purpose of merging the Brazilian sales companies The JVC Kenwood Group regards the Car Electronics business- the business that both Kenwood and JVC are involved in- as the mainstay business in which integration effects can be brought out the most. Accordingly, it has integrated the marketing, product planning, development, procurement and production functions relating to car electronics of Kenwood and JVC into J&K Car Electronics Corporation, a joint venture between Kenwood and JVC, thus deepening business integration.
Consequently, since the management integration in October 2008, the JVC Kenwood Group has integrated the development, production, product planning, and marketing functions of the Car Electronics businesses of both JVC and Kenwood within J&K Car Electronics(then J&K Technologies Corp.), which was established in October 2007, aiming to make the company virtually independent and to maximize the effects of integration at an early date.
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