Bearded hipsters will be pleased to know that this paper from 2014(ratings by university students again!) found that bearded men were considered more trustworthy.
By 2019, more than 75 percent of IoT device manufacturers will improve their security and privacy capabilities, making them more trustworthy partners for technology buyers.
This difference can be caused by many factors, such as people prefer organic results, feel more trustworthy, not advertising, or use ad-blocking software.
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