The global marketing and sales strategy provides guidance for the future development of the greeting card and gift business of National Committees and field offices.
和2009年,分别有29和27个国家委员会销售贺卡和礼品的留存率超出25%。
In 2008 and 2009, there were 29 and 27 National Committees, respectively, that had retention rates for sales of greeting cards and gifts greater than 25 per cent.
各国家办事处的销售支出预计为570万美元,各国家委员会贺卡和礼品支出预计为3510万美元。
Sales expenses of country offices are projected at $5.7 million, and National Committee expenses for Cards and Gifts are projected at $35.1 million.
Cards and Gifts provide strategic leadership and operational support to National Committees and country offices to generate revenue from the sales of UNICEF cards and gifts.
In card and gift sales, for 2008, sales gross proceeds are projected at $168.0 million, a 4.7 per cent increase over the 2007 latest estimate(see table 1).
(a) Higher operating expenses of $1.7 million(including an inflation assumption of 4 per cent on salaries and incremental investment to re-engineer the card and gift operations);
The two main roles of cards and gifts are as a source of unrestricted income and as a powerful public engagement tool able to reach millions of individuals and companies each year.
Strategic efforts to remodel the greeting cards and gifts business will continue(see Annex III, section IV, C), and a country office fund-raising strategy will be finalized.
贺卡和礼品的销售提供了无限制经常资源的一个重要私人来源,也有助于通过交叉活动间接地创造筹资收入。
Sales of cards and gifts provide an important source of unrestricted regular resources from the private and also contribute indirectly to the generation of fund-raising income through cross-cutting activities.
贺卡和礼品销售收入总额,根据年终收到的销售伙伴的临时销售报告,以当地货币入账,记为应计收入。
Gross proceeds from the sale of cards and gifts are recorded in local currency and accrued on the basis of the provisional sales reports received from the sales partners at year-end.
(a) Net consolidated income from fund-raising of $634 million(including $301.1 million for regular resources and $332.9 million for other resources) and $48.3 million from sales of cards and gifts;
之所以这样决定是考虑到市场开发方案的执行率很差,该方案的目的是扩大市场和增加贺卡和礼品的销售量。
This was decided in view of the poor implementation rate of the Market Development Programme, which was designed to expand markets and increase the sales of greeting cards and gift items.
保留佣金及贺卡和礼品成本.
Retentions commissions and cost of greeting cards and products.
(b)执行新的贺卡和礼品商业模式。
(b) Implementation of the new cards and gifts business model.
年代表着儿童基金会贺卡和礼品工作的转折点。
The year 2009 represents a turning point for UNICEF Cards and Gifts.
公众参与和创收的综合作用代表了儿童基金会贺卡和礼品的独特价值,同时提供了有效的传播工具。
The combined role of public engagement and income generation represents a unique value of UNICEF Cards and Gifts while simultaneously providing an effective communication tool.
包括全球筹款论坛、通信讲习班和全球贺卡和礼品运动会议在内的各种活动已促进跨越各司分界线的合作。
Various events, including the Global Fundraising Forum, the communications workshop andthe Global Cards and Gifts campaign meeting, have promoted cooperation across divisional boundaries.
In accordance with the global cards and gifts strategy, the long-term objective is to grow the absolute amount of regular resources generated by developing unique and distinctive products and broader distribution.
The design and selection of UNICEF cardsandgifts have to reflect the essence of the UNICEF brand-- that is, the world of children and the global multicultural and multi-ethnic character of the organization.
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